Marine biologist and conservationist David Shiffman was an early power user and evangelist for science engagement on the social media platform formerly known as Twitter. Over the years, he trained more than 2,000 early career scientists on how to best use the platform for professional goals: networking with colleagues, sharing new scientific papers, and communicating with interested members of the public.
But when Elon Musk bought Twitter in 2022, renaming it X, changes to both the platform’s algorithm and moderation policy soured Shiffman on the social media site. He started looking for a viable alternative among the fledgling platforms that had begun to pop up: most notably Threads, Post, Mastodon, and Bluesky. He was among the first wave of scientists to join Bluesky and found that, even in its infancy, it had many of the features he had valued in “golden age” Twitter.
Shiffman also noticed that he wasn’t the only one in the scientific community having issues with Twitter. This impression was further bolstered by news stories in outlets like Nature, Science, and the Chronicle of Higher Education noting growing complaints about Twitter and increased migration over to Bluesky by science professionals. (Full disclosure: I joined Bluesky around the same time as Shiffman, for similar reasons: Twitter had ceased to be professionally useful, and many of the science types I’d been following were moving to Bluesky. I nuked my Twitter account in November 2024.)
A curious Shiffman decided to conduct a scientific survey, announcing the results in a new paper published in the journal Integrative and Comparative Biology. The findings confirm that, while Twitter was once the platform of choice for a majority of science communicators, those same people have since abandoned it in droves. And of the alternatives available, Bluesky seems to be their new platform of choice.
Shiffman, the author of Why Sharks Matter, described early Twitter recently on the blog Southern Fried Science as “the world’s most interesting cocktail party.”
“Then it stopped being useful,” Shiffman told Ars. “I was worried for a while that this incredibly powerful way of changing the world using expertise was gone. It’s not gone. It just moved. It’s a little different now, and it’s not as powerful as it was, but it’s not gone. It was for me personally, immensely reassuring that so many other people were having the same experience that I was. But it was also important to document that scientifically.”
Eager to gather solid data on the migration phenomenon to bolster his anecdotal observations, Shiffman turned to social scientist Julia Wester, one of the scientists who had joined Twitter at Shiffman’s encouragement years before, before also becoming fed up and migrating to Bluesky. Despite being “much less online” than the indefatigable Shiffman, Wester was intrigued by the proposition. “I was interested not just in the anecdotal evidence, the conversations we were having, but also in identifying the real patterns,” she told Ars. “As a social scientist, when we hear anecdotal evidence about people’s experiences, I want to know what that looks like across the population.”