is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years.
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Dangbei is bringing its S7 Ultra Max all-in-one projector to Berlin next week for the big IFA tech show. That’s a good indication that the China-only 4K projector with a ridiculously bright 6,200 ISO lumen output is preparing for a global launch.
Here’s the teaser Dangbei just sent to my inbox:
Experience cinema-grade brilliance with this laser projector, featuring 48 RGB laser units, 6,200 ISO lumens, and Dolby Vision/HDR10+ for unparalleled visuals.
When this 4K projector was announced in China back in July, Dangbei said it achieved class-leading brightness by combining 48 laser-light sources. But it claimed “5800 CVIA lumens” back then, and CVIA typically delivers a higher brightness value than the stricter ISO and ANSI standards. So there’s reason to be skeptical of the higher 6,200 ISO lumen claim.
Here’s the subtitled launch from a few months ago:
And like Anker’s very bright 3500 ANSI lumen Nebula X1 projector I recently reviewed, the S7 Ultra Max is liquid cooled to tame all the heat its projection tech produces while reducing the noise to a very quiet 24dB, according to the company. Other features include dual 15W speakers, a stated 8000:1 native contrast ratio, 0.98 to 1.6:1 optical zoom, and a base that swivels and rotates to find the best image placement, with automatic focus, keystone correction, and screen alignment to dial things in.
All this for a price of just 15,999 yuan, which converts to about $2,250. Too good to be true? Possibly, we’ll see what Dangbei has to say next week in Berlin.