JetBlue Airways plans to install Amazon 's Project Kuiper on some of its airplanes to bolster in-flight Wi-Fi, the companies announced Thursday, in a vote of confidence for the nascent internet satellite service. The technology will be added to about a quarter of the airline's fleet, with the rollout beginning in 2027 and expected to be complete in 2028, JetBlue President Marty St. George said on a call with reporters. The team-up is a significant win for Amazon, which has been working to build a constellation of internet-beaming satellites in low-Earth orbit, called Project Kuiper. The service will compete directly with Elon Musk's Starlink, which currently dominates the market and has 8,000 satellites in orbit. Amazon has sent up 102 satellites through a series of rocket launches since April. It's aiming to meet a deadline by the Federal Communications Commission, which requires it to have about 1,600, or half of its full constellation, in orbit by the end of July 2026. The company hopes to begin commercial service later this year. "Even though we still have a lot more work to do, we're super excited to have JetBlue as the first airline customer for Kuiper," Chris Weber, Kuiper's vice president of sales and marketing, told reporters.