It’s been almost a year since Apple’s flagship iPhone 16 lineup debuted. That means the iPhone 17 release date is fast approaching. Here’s when to expect Apple’s new iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max to arrive in users’ hands.
September 9 is when the iPhone 17 will be unveiled
Apple products all have their own release cadence. Some go years between updates, while others launch new hardware annually. But out of all Apple product launches, the iPhone is the most consistent.
Every year, new iPhones debut around the same time—give or take a week. First they’re unveiled in a big media event, then they ship about a week and a half later.
This has been true for years. Here are the last several iPhone announcement dates:
2024 : Monday, September 9
: Monday, September 9 2023 : Tuesday, September 12
: Tuesday, September 12 2022: Wednesday, September 7
Apple isn’t deviating from its tried and true pattern this year.
The iPhone 17 event is officially set for Tuesday, September 9 at 1:00p.m. ET / 10:00am PT.
That’s when Apple will share all the details for its latest iPhone, along with the official release date.
You can watch the announcement live in several ways, as detailed here.
When to expect iPhone 17 to officially release
Unlike the slight variation in new iPhones’ announcement day, their official launch day is even more precise and consistent.
Apple always ships its new iPhones on a Friday. Not the same week the announcement is made, but the Friday of the following week.
Thus, the iPhone 17 release date is expected to be Friday, September 19 this year, with pre-orders kicking off a week prior on Friday, September 12.
Looking at Apple’s history with recent iPhone launches confirms this pattern.
2024: iPhone 16
Announced: Monday, September 9
Pre-orders: Friday, September 13
Release date: Friday, September 20
2023: iPhone 15
Announced: Tuesday, September 12
Pre-orders: Friday, September 15
Release date: Friday, September 22
Below you’ll find overviews of new features expected in Apple’s various new models:
To summarize, Apple follows a very predictable and consistent pattern with flagship iPhone launches.
Based on that pattern, here’s what we’re expecting this year:
2025: iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max
Announced: Tuesday, September 9
Pre-orders: Friday, September 12
Release date: Friday, September 19
Which new iPhone 17 model do you plan to buy? Let us know in the comments.
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