IFA 2025 is one of the biggest tech expos of the year, held annually in Berlin, and security camera specialist Reolink is using the opportunity to introduce two new innovative products to its range: the Reolink TrackFlex Floodlight WiFi Camera, and ReoNeura, a new AI-powered technology designed to improve user safety and security.
Both these products fit in with Reolink’s stated mission, to raise the bar for the affordable surveillance cameras you can get for your home, and to continually improve smart security protections for home owners.
Starting with ReoNeura, it’s set to add an extra layer of artificial intelligence on top of Reolink’s security cameras, network video recorders (NVRs), and cloud services, making them smarter and easier to use (it’s also worth noting the AI offered by Arlo and Ring is limited to the cloud only). With ReoNeura in place, the number of missed events and false alerts you see should drop right down, and it’s going to make scrubbing through hours of footage more straightforward too.
The AI is able to understand what’s actually in your footage, whether it’s the color of cars or the sighting of pets. You can use natural language to interact with it, so you can look for a “white SUV” or a “delivery guy” and be instantly understood—think about how much time you’d need to spend searching through clips otherwise. This is either available locally, or through a cloud subscription, depending on the camera.
What’s more, on NVRs with AI capabilities, ReoNeura will throw up some suggestions for you, based on what it’s seen: Choose from clothing, colors, and vehicle types, for example, to dig deep into your video archive. It also works seamlessly across multiple video feeds, if you have several Reolink cameras set up.
New features for ReoNeura
While ReoNeura has been up and running for a couple of months for Reolink customers, a couple of new AI innovations are being announced for the system at IFA 2025. The first is Smart Detection , which means Reolink cameras will be better than ever at spotting picking out people, animals, vehicles, bikes, and parcels from your video feeds.
The idea is you get alerts about everything you need to know about, and nothing that can be safely ignored. This is helped with custom zones and schedules, so you can tell your Reolink cameras exactly which parts of the frame to focus on, and when—maybe you don’t want a flurry of alerts when your kids are playing at home, for example.
Smart Detection is also adding the ability to recognize events in more detail: For example, you can get alerts when a parcel is left, and when someone picks it up. It means a much greater level of fine-tuning for your video feeds, whether you’re reviewing video feed archives or setting up real-time alerts on your phone.
For businesses, there’s AI-powered Customer Flow Analysis. It means getting detailed reports about the number of people entering, exiting, and passing through a specific area over time—so trends can be analyzed in detail. ReoNeura-enabled NVRs can provide 24-hour heat maps to show where footfall is highest, providing key data that can inform the best use of space in a store or area.
Even more functionality is added via the Zone Crowd Monitoring feature, which does the job of people counting for you: Get instant readings on how many people are in each location, and instant alerts when limits are exceeded, reducing congestion and improving flow. All this is showcased in a new business product line called the Professional Series.
Add it all together, together with more features in the pipeline, and you’ve got AI video analysis that’s cleverer than ever before—and Reolink says it’s committed to keeping the improvements coming across it’s existing cameras and new products as they’re launched. Which brings us neatly to…
See ReoNeura at Reolink
See Professional Series at Reolink
Reolink TrackFlex Floodlight WiFi
Reolink has found room in its already crowded product line-up for the Reolink TrackFlex Floodlight WiFi, a weatherproofed outdoor home security camera being launched at IFA 2025 that brings with it a 4K Ultra HD resolution, granular panning and tilting control, and a triple passive infrared sensor (PIR) array, providing 270° out-of-field motion detection—essentially covering all your home surveillance needs, day or night.
One of the ways the hardwired camera stands out is in the coverage it gives you: With movement controlled manually through the Reolink app or automatically through the automatic tracking detection, you get full 360-degree coverage of the space that the camera is installed in. There are no blind spots here, and if you need to take a closer look then up to 6x hybrid zoom is available too.
That’s just the start. The integrated floodlight system offers up to a super-strong 3000 lumens of brightness, with the option of both warm (3000K) and cool (6000K) color temperatures—sure to put off even the most inquisitive of trespassers, human or animal, especially when combined with the customizable voice recordings you can set up. Again, all of this can be configured as needed through the app.
Smart lighting modes are available here too, so you can have the lights triggered by motion, or scheduled based on the time of day, or set them to work with the ambient light sensors to turn on and off as darkness descends or disappears again. They’re just as suitable for an evening meal outside as they are for illuminating potential security threats.
See TrackFlex Floodlight WiFi at Reolink
As you would expect, the latest ReoNeura AI features come built right in, so you’ve got some smart help with scrolling through your video feeds and customizing your alerts in exactly the way you want them. Video storage can be handled via a memory card, a Reolink Hub, or an FTP or NAS system.
The new products represent another notable step forward for Reolink, now serving millions of customers worldwide with its home security kit. TrackFlex is now available to pre-order, and starting today, if you subscribe via the landing page, you can get a 10% early-bird discount code.
See ReoNeura at Reolink