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Blink is raising the price of a monthly and yearly subscription.
The new price will be $3.99 a month or $39.99 a year.
The company hasn't changed its subscription price since 2020.
For the first time ever, Blink is raising the price of its subscription plan -- but it's adding some new features.
In an email to subscribers this week, the company explained that "for the first time since Blink launched subscription plans," customers would be paying more each month for the Blink Basic plan, which covers one device.
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The new price for the plan is $3.99 per month or $39.99 per year. Previously, the price was $3 a month or $30 a year. Blink debuted its current subscription plan in 2020, about three years after its purchase by Amazon. The email didn't mention any changes to the Blink Plus plan, which covers unlimited devices, but I've reached out to the company to confirm.
The company's cameras include basic functionality without a subscription, like live view, motion alerts, and two-way audio, but if you want advanced features like cloud video recording and 30-day cloud storage, you'll need to pay.
If you want to keep your current subscription, you don't need to do anything. If you want to avoid the higher price, Blink says you'll need to cancel before Nov. 17. You can cancel by going to Your Memberships and Subscriptions on Amazon.
New features coming to your Blink cameras
It's not all bad news, though, as Blink also announced two new features.
First up is Blink Moments, which is available now. This feature automatically combines multiple events that are recorded close together across all cameras into a single clip, letting you more easily see what's happening.
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Also available now is custom snooze for motion notifications. Currently, you have the ability to snooze notifications for a set amount of time -- 30 minutes, one hour, two hours, and so on (I use this feature often when my kids are playing outside or my dogs are in the backyard). Now, though, you can set a custom notification silence time from one minute to 24 hours.