Apple is set to announce the iPhone 17, Apple Watch Series 11, and more today as part of its “Awe dropping” special event. I’m in Steve Jobs Theater at Apple Park for the festivities, so head below for full live coverage of everything Apple announces today.
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What to expect
Here’s the latest on what to expect from today’s Apple event:
Live blog and news hub
iPhone pricing and availability
256GB base storage across all models. New 2TB storage option for iPhone 17 Pro Max.
iPhone 17:
$799
iPhone Air:
$999
iPhone 17 Pro:
$1099
$1199
Pre-orders on Friday, available September 19.
iPhone 17 Pro
TechWoven cases, clear cases, and silicone cases. All cases feature a new connector and Crossbody Strap support.
New pro video features: ProRes RAW capture, Genlock allows for accurate and professional transitions without manual frame-by-frame alignment.
“The equivalent of eight pro lenses in your pocket,” Apple says.
Up to 40x digital zoom for photos
New Fusion Telephoto camera with 4x (100mm) and 8x (200mm) options.
New pro camera system: 18MP Center Stage camera on the front, three 48MP cameras on the back
iPhone 17 Pro Max has the best battery life of any iPhone ever. iPhone 17 Pro models with eSIM have additional battery life.
Ceramic Shield used on the back, no more glass. 4x more resistant to cracks than the previous back glass. Ceramic Shield 2 used on the display with 3x better scratch resistance. 7-layer anti-reflective coating for bright lighting.
A19 Pro chip: up to 40% better sustained performance than iPhone 16 Pro
New thermal system with an Apple-designed vapor chamber.
All-new design and structure made from aluminum. Silver, deep blue, and cosmic orange color options.
iPhone Air
iPhone 17
Starts with 256GB of storage.
New Center Stage front-facing camera, almost twice the size of the previous front-facing iPhone camera. New square sensor design. New Center Stage for photos feature that automatically adjusts the field of view based on how many people are in the picture.
48MP Dual Fusion camera: 48MP Main Camera and new 48MP Ultra Wide.
Powered by A19 chip that is more powerful and efficient, upgraded Neural Engine. 6-core CPU and 5-core GPU. 20% faster than A18 chip in iPhone 16.
Ceramic Shield 2 with 3x better scratch resistance made possible by new display coating. New anti-reflective coating.
3000 nits peak outdoor brightness, highest ever on an iPhone.
Larger 6.3 inch display with thinner bezels. ProMotion display for the first time.
Colors: Lavender, miss blue, black, white, and sage colors
Apple Watch pricing and availability
Available to pre-order today, releasing September 19.
Apple Watch SE 3: $249
Apple Watch Series 11: $399
Apple Watch Ultra 3: $799
Apple Watch Ultra 3
Available in natural and black titanium.
Up to 42 hours of battery life.
5G connectivity as well as satellite connectivity.
Upgraded display that can refresh once per second in always-on mode.
Same new health features as Apple Watch Series 11.
Larger display, the largest display in an Apple Watch ever. Made possible by smaller bezels.
Apple Watch SE 3
Made from aluminum, in starlight and midnight.
18-hour battery life with support for fast charging for the first time.
Wrist temperature sensor, sleep apnea notifications, and sleep score support.
New S10 chip for faster performance. Always-On Display for the first time. Double tap and wrist flick gesture support.
Apple Watch Series 11
Jet black, silver, rose gold, and new space gray aluminum colors. Titanium in natural, gold, and slate. New watch bands.
Up to 24 hours of battery life for Apple Watch Series 11.
New Sleep Score feature that analyzes the quality of your sleep every night.
First up is high blood pressure detection. Based on 30 days of data from the heart rate sensor, your Apple Watch can alert you to possible hypertension.
New heart health and sleep features for Apple Watch Series 11.
New “Flow” Apple Watch face as well as refractograph.
5G connectivity for cellular Apple Watch Series 11.
Apple Watch Series 11 is 2x more scratch resistant display.
Now we’re moving on to Apple Watch, starting with a video sharing stories of people who credit the Apple Watch with saving their lives.
AirPods Pro 3
Pre-order AirPods Pro 3 today for $249, available September 19.
Read more about AirPods Pro 3:
8 hours of ANC battery life (up from 6 hours on AirPods Pro 2)
Heart rate sensor confirmed, works with new workout experience in the Fitness app when just using AirPods Pro 3.
Upgraded sweat and water resistance.
To improve fit, each AirPod Pro is smaller, and the design has been updated to match more ear canals. You’ll now get five different sizes of eartips in the box, up from three.
New Live Translation feature powered by Apple Intelligence confirmed.
2x ANC compared to AirPods Pro 2. 4x ANC compared to first-generation AirPods Pro
“Breathtaking spatial listening experience” with new acoustic architecture, upgraded active noise cancellation, new foam-infused eartips.
AirPods Pro 3 are confirmed!
Intro
Tim says today will focus on AirPods, Apple Watch, and the biggest leap ever for the iPhone.
We’re kicking things off with Apple CEO Tim Cook greeing the members of the press at Steve Jobs Theater. Schockingly, he thinks it’s going to be a thrilling day.
Among the senior Apple executives mingling at the front of Steve Jobs Theater: Craig Federighi, Phil Schiller, and John Ternus.
Now it’s time to descend into the madness of Steve Jobs Theater.
Also spotted: Apple fellow, Phil Schiller and Greg Joswiak.
Pictured mingling around the Steve Jobs Theater: Apple cofounder Steve Wozniak.
Awe dropping event badge:
We’re on the ground at Steve Jobs Theater!
My favorite iPhone accessories: