"Your" vs. "My" in user interfaces

“Your” vs “My” in user interfaces When referring to the user’s stuff, which is better out of these: “My account” or “Your account”? “My orders” or “Your orders”? “My cases” or “Your cases”? It’s a trick question because often you don’t need any prefix and can just use: Account Orders Cases Amazon is a good example of this in action because it’s obvious that it’s your account and your orders: But what if your product contains things that belong to you and to others – for example, a case working system that contains your cases and everyone else‘s? The problem with “my” You could use “My cases” in a navigation menu like this: This seems fine on the face of it. But screens are not only accessed or referred to through a menu. For example, you might need to sign post users to their cases in an onboarding flow, email notification or help article. Saying something like “Go to my cases” is awkward and unnatural – if I told you to go to my cases, you’d think I was telling you to go to my cases, not yours. Similarly, a support agent might tell you to “Go to your cases” over webchat or a phone call. This is confusing if the UI says “My cases”. These issues just don’t come up when you use “your” – I’ve used this approach in multiple products over the years, and seen exactly zero issues in user research. So that’s good. “But what if the user is communicating to us using radio buttons, for example?” This is easy if we look at an example: This doesn’t make sense because it sounds like you’re instructing the computer to share their profile, not yours. But it’s clear if you use “my”: In summary: Use “your” when communicating to the user Use “my” when the user is communicating to us If you’d like to design forms that nail basic details like this, as well as complex problems found in enterprise systems, you might like my course, Form Design Mastery: https://formdesignmastery.com