Amazon just confirmed that its Prime Big Deal Days sale -- also known as October Prime Day -- will return Oct. 7-8. It's one of the first sales to kick off the 2025 holiday shopping season. You can expect to find discounts sitewide on tech, home, and more, including deals on Amazon-exclusive products like Fire TVs and Echo devices. Also: Everything you need to know about Prime Big Deal Days As ZDNET's experts, we cover deals 24/7, and we've learned a thing or two about finding the best offers to share with you. Amazon and competing retailers tend to inflate prices to make deals and discounts look greater than they are. That's why we've vetted and curated these deals, featuring ZDNET-tested and recommended products. Here are our favorite picks for the best early October Prime Day deals. Our favorite early October Prime Day deals Early October Prime Day deals under $25 Early October Prime Day Apple deals Early October Prime Day laptop deals Early October Prime Day phone deals Early October Prime Day tablet deals Early October Prime Day kitchen & household deals When is October Prime Day 2025? October Prime Day (or Prime Big Deal Days) returns on Tuesday, Oct. 7, and runs through Wednesday, Oct. 8 this year. Are deals really cheaper on Prime Day? The legitimacy of Prime Day is a hotly debated topic every year. Prime Day does have some legit deals, usually on flagship Amazon products like Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you're getting an actually deal is to prepare to shop for offers and use price tracking tools to make sure you don't fall victim to brands marking up items to "discount' them later. How did we choose these October Prime Day deals? ZDNET only writes about deals we want to buy -- devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. We also looked over customer reviews to find out what matters to real people who already own and use the deals we're recommending. Our recommendations may also be based on our own testing -- in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. More questions? Read our Prime Day guide to discover everything you need to know about Amazon's October sale event.