Social media posts over the past week have shown photos and videos of iPhone Air and iPhone 17 Pro/Pro Max demo units at Apple Stores with scratches and marks on the back.
Apple told CNET that old and worn MagSafe risers, used in stores to display the phones, caused material to transfer to the backs of some iPhone 17, iPhone Air and iPhone 16 models.
Apple said that cleaning removes the material. The company also said it will be addressing the issues with its MagSafe display risers to prevent demo units from being affected at Apple and carrier stores.
Not all scratches are equal, and the iPhone 17 Pro and 17 Pro Max's shape could make the anodized coating susceptible to chipping. People are also reacting to videos from iFixIt and Zach Nelson's YouTube channel JerryRigEverything. The videos show a possible issue with the anodized coating around the edges of the camera plateau on the iPhone 17 Pro and 17 Pro Max. In his video, Nelson takes a quarter and rubs it along the edge of the camera plateau, causing the coating to chip.
Apple explained to CNET that the anodization on the 17 Pro and 17 Pro Max is just as durable as that on other products. However, over time, it may show small abrasions with normal wear and tear. The company said that its anodization layer is extremely hard and exceeds industry standard guidelines for microhardness.
Concerns about scratching and durability come on the heels of one of Apple's biggest iPhone redesigns in years. And while marks and scratches don't affect how Apple's phones work, no one wants to have a new $800-plus iPhone look anything but the best it can. The iPhone Air and iPhone 17 Pro units CNET has been testing for the past two weeks don't show any scratches, chips or scuffs.
If you are concerned about your new iPhone getting scuffed, you can always buy a case and screen protector.
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What is the iPhone 17 Pro made of?
Depending on the light, the Ceramic Shield cutout can sometimes look lighter than the rest of the 17 Pro Max's body. Celso Bulgatti/CNET
The 17 Pro and 17 Pro Max bodies are made with aerospace-grade 7000 series aluminum, Ceramic Shield and Ceramic Shield 2. The Pro models have an aluminum unibody frame, which means a lot of the back is no longer made of glass.
While some on social media point to the new aluminum chassis as the problem behind the demo-unit damage, multiple videos show the scratches on the Ceramic Shield back panel on the dark blue iPhone 17 Pro (and on the black iPhone Air). There are even videos like this, where a person purposely scratches the back of their new iPhone Air only for the residue to wipe away, mostly clean.
Ceramic Shield, made of ceramic nano-crystals suspended in a glass matrix, covers most of the 17 Pro's back under the camera bar. Apple says it is four times more resistant to cracks than the back glass on the iPhone 16 Pro.
Then there's Ceramic Shield 2 on the 17 Pro's display, which Apple says is three times more scratch-resistant than the Ceramic Shield used on previous iPhone models (and the backs of the new Pro and Air models).
During a briefing for the new iPhone models on the day they were announced, an Apple spokesperson noted that Ceramic Shield is focused on handling drops and resisting cracks, while Ceramic Shield 2 is about crack and scratch durability.
JerryRigEverything's video and anodizing on the edge
In his iPhone 17 Pro video, JerryRigEverything's Nelson does his usual array of scratch, bend and burn tests, but calls out a possible issue with the anodized coating on the iPhone 17 Pro's aluminum.
"Apple forgot to do one really important thing. They ignored an international standard. And it's going to haunt every single person who buys this phone," Nelson warns in his video.
The ISO standard Nelson refers to is for decorative anodizing and recommends a specific radius threshold that's 10 times the thickness of the finish, which apparently the edge around the camera bar doesn't follow.
Apple explained to CNET that its anodization on the 17 Pro and 17 Pro Max exceeds industry standards and that the edges of the camera plateau have similar characteristics to the edges of the anodized cases on other Apple products.
In his video, Nelson explains that corners, like those around the iPhone 17 Pro's camera plateau, are weak points for an anodized coating. Think of the anodized layer on the aluminum like nail polish: It gives the phone its color but also helps protect it. If the coating gets scratched too deeply, you can see the actual metal color of the aluminum underneath. More people are likely to notice the damage on darker colors than cosmic orange.
In his video, Nelson shows how the corners around the 17 Pro's camera plateau are particularly a concern because they lack a chamfer, fillet or bevel, which would typically help protect the edge from having its anodized coating chipped. He acknowledges that Apple used a robust coating and shows how it protects the back against a coin sliding against it or a key scraped on it.
But when he takes the same quarter and rubs it along the edge of the camera plateau, chunks of the finish come off.
The iPhone 17 Pro in dark blue and the iPhone 17 Pro Max in cosmic orange. Celso Bulgatti/CNET
I should note that Nelson made all of the scratches on the phone's body with a knife, which leads me to suspect that someone may have intentionally scratched in-store demo units, in addition to Apple's explanation about the MagSafe risers.
It could also be that people were holding multiple iPhone display samples one-handed for a photo or video, and that the sapphire crystal covering on the rear cameras rubbed against the back of the other iPhone. Sapphire crystal is second only to diamond in terms of its hardness. As anyone who's had a retail job knows, in-store display units are often subjected to some of the worst customer treatment.
"I'm a massive fan of this new iPhone design," says Nelson toward the end of his video. "Less glass and more aluminum is always a good thing."
iFixIt's spalling iPhone 17 Pro teardown
In iFixIt's iPhone 17 Pro teardown video, Shahram Mokhtari, the company's lead teardown technician, confirmed Nelson's finding of an issue with the anodized coating on the camera plateau's edges. Mokhtari said the issue isn't the aluminum unibody but the shape of the phone's camera bump. The plateau's sharp edges don't adhere to the anodized coating, but flat surfaces, like the phone's back, do.
Under a microscope, Mokhtari drags a hardness tool (equivalent to a penny) across the flat back of the camera plateau. You can see where he dragged, but the anodized coating is still intact. He drags the same tool across the edge of the camera plateau, and the coating chips off, revealing the metal underneath. The technical term for this is spalling.
"When there's an edge to the oxide layer, like at the edge of the camera plateau, the brittle oxide bears the stress of your keys or coins rubbing against it. And so it spalls," Mokhtari explains in the video.
He also acknowledges that iFixIt hasn't seen the same level of vulnerability on the iPhone Air and standard iPhone 17 because their backs are made of Ceramic Shield and glass, respectively.
Are the iPhone 17 Pro and iPhone Air durable?
Side of the iPhone 17 Pro and 17 Pro Max's camera bars. Celso Bulgatti/CNET
In short, the iPhone 17 Pro and iPhone Air are durable, yes. But normal wear and tear on iPhone 17 Pro and Pro Max models could cause small abrasions to show. These issues won't change how the phone operates or is used, but putting a case on the Pro models seems like the only way to avoid any chipping.
The iPhone Air and baseline iPhone 17 don't seem to have the same issue with spalling that Pro models have because their backs are made of glass.
If you find that your new iPhone is scratched or has some of the anodized coating chipped off, take it back to where you bought it and see if you can exchange it. Of course, if those scratches were done deliberately, you're likely stuck with it.
If you're worried about your new iPhone getting damaged, the best solution is a case. Luckily, you have plenty of options.