is a NYC-based AI reporter and is currently supported by the Tarbell Center for AI Journalism. She covers AI companies, policies, and products.
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On Thursday, Meta AI launched a new feed of short-form, AI-generated videos called Vibes. The feed is designed to encourage users to remix AI-generated videos that come from “creators and communities,” the company said. Users can post their own AI-generated videos to Vibes or cross-post the videos across Meta’s platforms for friends and followers to see.
While AI-generated content appears, well, everywhere, the Vibes feed dedicated to AI-generated videos appears only on the Meta AI app.
Vibes replaces the Discover feed that gave users the chance to share with their followers their prompts and interactions with Meta AI. Meta’s VP of product Connor Hayes told The Verge at the time that the feed was meant to show “people what they can do with” AI.
Vibes is the next iteration of that plan, focused solely on video, not prompts. It’s “designed to make it easier to find creative inspiration and experiment with Meta AI’s media tools,” the company wrote. Videos in Vibes appear next to the prompt that created them. One video showing a pack of extremely fluffy and muscular mountain goats bounding down a snowy mountain pass apparently came from the prompt:
“mountain goats leaping through deep snow; snowy alpine mountain range; majestic exhilarating atmosphere; bright cold natural daylight --sref 1616409542 --sref 4039725326 --stylize 200”
Users can remix videos by changing or adding music, changing the image, or changing the animation. The new videos can be posted to the Vibes feed or cross-posted to Instagram or Facebook as a story or Reel. On Instagram, users can click on Meta AI videos and remix them through the Meta AI app.
AI features have cropped up throughout the company’s products, allowing users to generate AI images in Facebook, Instagram, and Whatsapp. Last month Meta announced a partnership with AI image generator Midjourney.