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ZDNET's key takeaways
Amazon is hosting a Devices & Services event on September 30.
The invitation suggests we can expect new Echo speakers, Fire TV products, and a new Kindle.
ZDNET will be at the event to provide the most up-to-date coverage.
Amazon is preparing for its next Devices and Services event, an invitation-only event that will happen on September 30 in New York City. The company uses these events to release new products, such as Echo speakers and displays, Kindle e-readers, and Fire TVs.
Also: The best Alexa devices: Expert tested
The invitation went out earlier this month and hints at the launch of a new Echo speaker, Fire TV, color Kindle, and another device with a metallic circular surface that looks like a smart speaker -- or maybe a camera? A robot vacuum? These are just assumptions made based on the invitation; whatever Amazon launches at the end of the month may or may not include any of these devices.
How to watch the 2025 Amazon Devices & Services event
Amazon is holding its 2025 Devices and Services event as an invitation-only press conference, so it may not be livestreamed. However, ZDNET will be on-site at the event and will report live to bring you full coverage of all the announcements Amazon makes.
What Amazon products are we expecting?
A new color Kindle (or Kindle software upgrades): The Kindle on the invitation shows what looks like a hand-drawn recreation of the Kindle logo, hinting that Amazon may launch a full-color Kindle Scribe. Amazon already launched the Kindle Colorsoft Signature Edition in October 2024, followed more recently by a 16GB Kindle Colorsoft and a Kids version.
Echo speaker: The speaker pictured on the invitation looks like an Echo Studio, seen from above. It was initially released in 2019 and received OTA firmware updates in 2022 to give it spatial audio and a new white finish.While Amazon launched new Echo Show 15 and 21 smart displays last year, the company hasn't released a new Echo Dot, its most popular smart speaker, since 2022. As far as more recent smart speakers go, Amazon launched the Echo Spot in July 2024, following the Echo Pop's May 2023 launch.
Fire TV hardware: Because the larger Echo Shows were launched more recently, the display pictured on the invitation is more likely to be a Fire TV than another smart display. Amazon released a new Fire TV Stick HD last October to replace the Fire TV Stick and Stick Lite, followed by the Fire TV Omni Mini-LED Series in April.
Vega OS to replace FireOS: New Fire TV hardware could also launch with Amazon's Linux-based Vega OS, instead of FireOS, which is built on Android. Amazon has been working on the new operating system since at least 2023, but new reports indicate it will announce it during Tuesday's event.
Live updates (refresh for changes)
Amazon to switch from Android to Linux-based Fire TV OS By Maria Diaz, Writer / Sept. 29 at 11:30 a.m. ET Ahead of the Amazon Devices and Services event on Tuesday, tech journalist Janko Roettgers reports that a new operating system for Fire TVs is launching this year. Codenamed Vega OS, the new system would replace FireOS on new television hardware and, potentially, new tablets and Echo devices down the line. Vega OS is based on Linux instead of Android, which could give Amazon the opportunity to refresh its software across devices. However, this presents the challenge of bringing developers on board to create apps in a completely different system. Show more
When was the last Amazon Devices and Services event? By Maria Diaz, Writer / Sept. 29 at 10:21 a.m. ET The last Devices and Services event happened in 2023, when Amazon announced new Ring, Blink, Echo, and Fire TV products and the addition of generative AI to Alexa. However, the company skipped the 2024 event after failing to deliver the new Alexa experience and opted to quietly launch new products at the end of last year. Also: 7 useful iOS 26 AI features launching alongside iPhone 17 (and these older models) SVP Panos Panay hosted an Alexa event in February 2025 to reinvigorate the launch of Alexa+, a generative AI-powered virtual assistant. Since then, Alexa+ has launched on an early access program, where only a limited number of users have access to it. Show more