ChatGPT Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways ChatGPT users will now be able to make purchases in chat. Instant Checkout works with single-item purchases. It is available to US ChatGPT Plus, Pro, and Free users. One of ChatGPT's biggest selling points is its ability to converse and fetch instant results without making you worry about traditional search engine keywords or result pages. As a result, many people turn to it as a shopping assistant -- and that experience just got a major upgrade. Also: ChatGPT Pulse works overnight to produce personalized morning updates for you - how to try it Now, you can buy products instantly within ChatGPT, called Instant Checkout, OpenAI announced Wednesday. As the name implies, the feature enables users to place an order directly within a conversation with the chatbot, facilitating purchases without exiting ChatGPT's interface. What is Instant Checkout in ChatGPT? When you ask a shopping question or request help finding a specific item, ChatGPT automatically populates results of products that fit your criteria from across the web. Now, if a product supports Instant Checkout, users can tap the "Buy" button, confirm their order details, including payment and shipping address, and complete the purchase. ChatGPT Plus and Pro users also have the added convenience of saving their payment methods for future use. In the release, OpenAI describes Instant Checkout's role as an intermediary that passes information between the buyer and the merchant, like a shopper's personal AI agent. In the transaction, merchants pay a small fee on the completed purchases, but the experience is free for users. Also: Is ChatGPT Plus still worth $20 when the free version offers so much - including GPT-5? To align with OpenAI's decision to make the product results it populates organic and unsponsored, OpenAI stated that whether the product supports Instant Checkout or not will not impact ChatGPT's product results, with factors such as availability, price, and quality still determining the experience. How to try it Instant Checkout is currently available to US ChatGPT Free, Plus, and Pro users for single-item purchases. The company said that support for multi-item carts and additional merchants and regions will be added next. Agentic Commerce Protocol OpenAI also announced it has open-sourced its Agentic Commerce Protocol, which was developed with Stripe and is at the core of the experience. According to the company, the Agentic Commerce Protocol is designed to facilitate agentic transactions for merchants, enabling them to maintain control over the customer relationship, integrate agentic experiences efficiently, and streamline operations across various payment methods, business types, and more. Also: ChatGPT is crushing rivals in the AI chatbot race by all measures - but for how long? In action, when a customer places an order, ChatGPT utilizes the Agentic Commerce Protocol to send the necessary details to the merchant, who can then either accept or decline the order and subsequently process the payment through their existing provider. For merchants that already process payments using Stripe, enabling agent payments can be done with a single line of code. Non-Stripe merchants can also access Instant Checkout and accept agent payments using either Stripe's new Shared Payment Token API or the Delegated Payments Spec in the Agentic Commerce Protocol. Other companies and organizations have taken similar approaches to agentic transactions. For example, Google recently launched its Agent Payments Protocol (AP2) with the goal of enabling users, merchants, and payment providers to transact securely with AI agents. Visa unveiled the Model Context Protocol (MCP) Server for Visa Intelligent Commerce, fueling agentic checkout capabilities that leverage Visa's network.