CNET staff -- not advertisers, partners or business interests -- determine how we review products and services. If you buy through our links, we may earn a commission.
One of the most significant improvements to picture quality has been the introduction of OLED technology. An OLED TV can create perfect black levels with infinite contrast, as well as excellent color and great motion control. It's a technology that lends itself well to gaming from consoles such as the Xbox Series X and the PlayStation 5, as well as watching HDR TV shows and movies. We have tested the latest OLED TVs side-by-side in our TV lab, with brands such as LG, Samsung and Panasonic. These are the models we recommend.
The best OLED TV
The best OLED TV for most users is the LG C Series -- either the C4 or C3. Both are very similar, and both TVs achieve the best balance of picture quality and price among OLED TVs we've tested. We're including only the C4 on the list below since the C3 is older and more difficult to find, but if you do find a new one, it's worth considering. If you can spend more and want the best possible picture quality that money can buy, then the Samsung S95D is a fantastic TV, especially in bright rooms.
It's worth noting that all of the TVs listed below came out in 2024. A new crop of 2025 OLEDs are starting to arrive in stores, and we'll be testing them this spring and updating this list accordingly. We expect those new OLED TVs to remain much more expensive than older versions, however.
Josh Goldman/CNET Photo Gallery 1/1 Josh Goldman/CNET Best OLED picture quality Samsung S95D Compared with LG, it took Samsung many more years to get into its groove when producing OLED televisions. Yet, based on the performance of the S95D we're here to tell you the effort was worth it. Not only is this TV great at beating reflections, but it offers deep, saturated colors and plenty of contrast. Will it be beaten by a 2025 TV? We'll have to wait and see. ... Show more Get it now $2,977 at Walmart $2,800 at Best Buy Learn more Samsung S95D review
Josh Goldman/CNET Photo Gallery 1/1 Josh Goldman/CNET Best high-end LG OLED TV LG G4 LG's G series has shown appreciable improvements in picture quality every year, and the G4 is no different. It's worth noting that I've seen the 2025 G5, and it is even brighter again. Those goalposts keep moving around! ... Show more Get it now $2,280 at Best Buy Learn more LG G4 review
Richard Peterson/CNET Photo Gallery 1/1 Richard Peterson/CNET Best OLED TV sound quality Panasonic Z95A After taking a few years off, Panasonic is back with one of its best TVs yet: the Z95A. It boasts excellent picture quality, thanks to OLED, and it also includes a dedicated speaker system. While a separate soundbar will sound even better, the Panasonic is worth a look if you want a single TV that combines the best sound and picture quality, no matter the price. ... Show more Get it now $2,500 at Amazon Learn more Panasonic Z95A review