Amazon debuted the new Echo Show 8 and Echo Show 11 during its fall 2025 hardware event on Tuesday, after heavily relying on previous versions of the smart display to demonstrate upgrades coming to its Alexa smart assistant at an event earlier this year .
The first Echo Show — with a front-facing speaker, 7-inch screen, and wedge-shaped case — launched over eight years ago in 2017, but Amazon has since refined its smart display’s design. After introducing an Echo Show with a motorized mount that could pivot the screen and its camera to follow you around a room in 2020, more recent versions of Amazon’s smart displays have gotten simpler and sleeker. In 2022 the company launched the Echo Show 15 with a thin design but a large 15.6-inch screen wrapped in a picture frame, allowing the smart display to blend in with artwork on wall, while 2024 saw the debut of the even larger Echo Show 21 with a 21-inch screen that doubled as an alternative to Amazon’s Fire TV.