During its invite-only and not live-streamed Devices and Services event today out of New York City, Amazon announced its upcoming Ring and Blink devices, new Fire TVs and streaming sticks, Kindle Scribes and, finally, a whole new Echo device lineup — including new Echo Show smart displays. The latest smart-home screens were built to showcase Alexa+, the new and AI-improved smart assistant. There's a new Echo Show 8 and Echo Show 11 (as well as new Echo speakers). Amazon called them the most powerful Echo devices ever created. They have custom silicon, the AZ3 Pro with an AI Accelerator, as well as more advanced sensors and improved microphones for better noise cancellation. The look has been completely redesigned, and resembles a cross between the existing Echo Show 8 and the Echo Show 10, with a prominent speaker module at the bottom and floating screen up top. The speakers pack full-range drivers that fire audio forwards for clearer sound. Both of the new displays have negative liquid crystal screens designed to maximize viewing angles, so you can see them better from anywhere in a room. They each have 13MP cameras as well, which is the best camera ever included on an Echo Show. That and other sensors, including Wi-Fi radar, will enable contextualized Alexa+ interactions, like recognizing when you walk up to the display, triggering the AI to greet you, display your relevant information and even deliver one of your personalized reminders. Advertisement Advertisement Software upgrades include a new media control center to allow better access to your video and music and streaming apps. A new home hub has support for Zigbee, Matter and Thread, which should let you hook up even more smart home devices for Alexa to tap into. If you use your display for family scheduling, you can try the new color-coded calendars. If you wear an Oura ring, look for new wellness integrations centered around that fitness tracker. A new Alexa+ shopping widget will give you more control over your Amazon and Whole Foods deliveries while also suggesting items to buy and even gifts to give someone. Amazon/ Sam R for Engadget The Echo Show 8 and Show 11 were redesigned with Alexa+ in mind, the service that Amazon revealed at an event earlier this year. The AI-enhanced upgrade to Amazon's virtual assistant is supposed to be more conversational, retaining memories of your chats for more contextualized responses. Our experience with an early version of the assistant was… complicated. It was better at many things like multi-step tasks and using information from previous interactions, but it, like all AI-experiences, highlighted the limitations of computers trying to be people. Alexa+ is currently free with Prime, or costs $20 per month for non-Prime members. Prior to the announcement of the new display, the Echo Show lineup consisted of four models: The Echo Show 5, 8, 15 and 21 (the Echo Show 10 hasn’t been consistently available these past few months). Each model number refers to the size of the screen (measured on the diagonal) and the smallest, the Echo Show 5, is designed for office desks or small kitchens. The older Show 8 was more suited to acting as a smart home hub and, like the Echo Show 5, designed to sit on a table or countertop. Both were last updated in 2023. The Show 15 and 21 are wall-mountable and can act as calendars and family planners in addition to subbing in as small TVs when needed. The two larger Show displays were last updated in 2024. The new Echo Show devices are available for pre-order today and will come with Alexa+ Early Access. The Echo Show 8 sells for $180 and the and Echo Show 11 for $220. Both will ship on November 12. Amazon is hosting a hardware event in New York City where we expect the company to unveil new Echo, Kindle and other devices. There may also be updates to Alexa+ even though there was already a special event dedicated to the smarter assistant in February this year. Follow Engadget's Amazon event liveblog for real-time updates.