October Prime Day is nearly here, and new early deals are popping up every day. Amazon uses October Prime Day to kickstart the holiday shopping season — even if you haven't even thought about the holidays yet, you should give the latest Prime Day Lego deals a look. A number of Lego sets from the Super Mario and Star Wars collections are already on sale for up to 38 percent off.
When shopping for Lego sets on Amazon, we highly recommend checking a price tracker like Keepa or CamelCamelCamel before buying. It's not difficult to find Lego sets "on sale" at Amazon, but often those discounted prices have been around for a long time. We've clocked "deals" in which the sale price has been available for months already, going back as far as late spring and early summer 2025. Here, we're mostly highlighting discounts on new Lego sets, recent price drops and record-low (and close to them) prices on popular Lego sets from franchises like Star Wars, Super Mario and others.
Best October Lego Prime Day deals
Shop Prime Day deals: Early October Prime Day 2025 deals | Early Prime Day tech deals