Maria Diaz/ZDNET Follow ZDNET: Add us as a preferred source on Google. The Roku Streaming Stick Plus is a 4K streaming device that's currently available at a 40% discount, thanks to Amazon's October Prime Day sale. Officially called the Prime Big Deal Days, the sale runs this week, and we're already seeing some of the best prices ever. Also: Best early Amazon Prime Day deals 2025: Our 75+ favorite sales this October For just $24, you can get a Roku Streaming Stick Plus to upgrade your television to the Roku smart TV platform, widely recognized as one of the most user-friendly interfaces available. This is a deal I'd jump on without a second thought if I didn't already have one of these devices at home. This Roku was released just this year, and it's one of the best streaming sticks I've ever used. I have Fire TV and Roku devices, as well as a Google TV Streamer, and the Roku UI is the cleanest, most intuitive of them all. It's perfect for both tech-savvy people and grandparents visiting for a weekend. The Streaming Stick Plus runs significantly faster than older Roku sticks; apps load quicker, and the platform is more responsive. This device works wonderfully, even on older TVs that may run slower as they age, and it supports 4K resolution, so it's already future-proof in case you decide to upgrade your TV down the line. Also: Which Roku streaming stick should you buy in 2025? I tested every model, and here's my pick I have an LG TV that I bought a handful of years ago, which has slowed down with time and isn't as snappy as it was five years ago. Adding a new Roku Streaming Stick Plus breathed new life into it, as I can still enjoy my TV's gorgeous 4K image with a more responsive UI that offers a faster performance. The Roku Streaming Stick Plus is also portable and compact, as it's powered by your TV's USB port, so you don't have to add more cable clutter to your living room. This means you can take it with you when planning to stay at a hotel or Airbnb, simply plug it into the TV, and connect it to the Wi-Fi to enjoy the same streaming experience you have at home. The Streaming Stick Plus is also very slim, so it doesn't block other HDMI ports surrounding it or protrude from the back of your TV. Looking for the next best product? Get expert reviews and editor favorites with ZDNET Recommends. How I rated this deal This is the best price I've seen for the Roku Streaming Stick Plus, so I gave this 40% deal a rating of 5/5. For just $24, you get a fast, 4K-capable streaming device, especially if your current smart TV setup is laggy or nonexistent. Upgrading to the latest 4K Roku Streaming Stick Plus is not only one of the most affordable ways to enhance your streaming experience, but it's also one of the most future-proof and user-friendly options. When will this deal expire? This deal appears to be a part of the Amazon Prime Big Deal Days, also known as October Prime Day, so I'd expect it to expire when the end of the event rolls around on October 8. While many sales events feature deals for a specific length of time, deals are on a limited-time basis, making them subject to expiring at any time. ZDNET remains committed to finding, sharing, and updating the best offers to help you maximize your savings so you can feel as confident in your purchases as we are in our recommendations. Our ZDNET team of experts constantly monitors the deals we feature to keep our stories up-to-date. If you missed out on this deal, don't worry -- we're continually sourcing new savings opportunities at ZDNET.com. Show more How do we rate deals at ZDNET? We aim to deliver the most accurate advice to help you shop smarter. ZDNET offers 33 years of experience, 30 hands-on product reviewers, and 10,000 square feet of lab space to ensure we bring you the best of tech. In 2025, we refined our approach to deals, developing a measurable system for sharing savings with readers like you. Our editor's deal rating badges are affixed to most of our deal content, making it easy to interpret our expertise to help you make the best purchase decision. At the core of this approach is a percentage-off-based system to classify savings offered on top-tech products, combined with a sliding-scale system based on our team members' expertise and several factors like frequency, brand or product recognition, and more. The result? Hand-crafted deals chosen specifically for ZDNET readers like you, fully backed by our experts. Also: How we rate deals at ZDNET in 2025 Show more