While we are still a little over 12 hours out from the official start to this year’s 2025 fall Prime Day sale at Amazon, today’s 9to5toys Lunch Break is already loaded with early Apple deals. Alongside the return of $200 price drop on M4 MacBook Air and up to $600 off the 24GB M3 model, we also have M3 iPad Air at $150 off and M4 iMac at $150 off. Those offers also join AirPods 4 down at $90 and AirPods Max at $119 off the list price alongside AirTag from as low as $16 and the very first deal on Logitech’s new haptics-enabled MX Master 4 wireless mouse. Everything else awaits below.
Amazon just dropped AirPods 4 down to one of the best prices ever from $90 shipped
While we are still awaiting the first truly notable price drop on the new $249 AirPods Pro 3, Amazon has now dropped AirPods 4 back down to one of the best prices ever this morning at $89.99 shipped, while AirPods 4 with Active Noise Cancellation have fallen down to $139.99 shipped.
Amazon is now offering the base model AirPods 4 down at $89.99 shipped from the regular $129 list price. This deal actually undercuts the Target Circle Week Prime Day competitor price at $99.99 that went live this morning.
The same goes for the regularly $179 AirPods 4 with Active Noise Cancellation that are now down at $139.99 shipped via Amazon – they are $149.99 at Target.
The base model AirPods 4 are now within $1 of the lowest we have tracked on Amazon. The $140 deal price on the ANC set is a good one, but we are very much expecting them to fall down to something closer to $119 come the official fall Prime Day kick-off on Tuesday. We can’t know for sure here, but we did see them down that low during the July event.
As for AirPods Pro 2 and AirPods Pro 3, they are currently selling for $199 (or $169.99 with a FREE Target Circle account) and the full $249 at the time of writing – we will keep a close eye on those. We are expecting AirPods Pro 2 to come down closer to $150 later this week, but there’s no telling if the new AirPods Pro 3 will see a notable discount for the fall Prime Day festivities.
FEATURED: Official roborock fall Prime Day deals up to $900 off
The official roborock fall Prime Day deals are getting off to a slightly early start here today with a range of its highly-regarded robotic cleaning solutions now seeing hundreds in savings via its official Amazon storefront. From some of the more flagship, high-tech solutions like the Saros 10R Robot Vacuum and Mop with a 22,000 Pa Suction at $400 off the list price, right through to its more affordable models starting from $300, we are looking at some of the lowest prices of the year:
Just about every M3 iPad Air configuration is now $150 off at Amazon today, deals from $449
As ushered in by the official launch of Target’s 2025 fall Prime Day competitor sale, Amazon has decided to bring back just about all of the $150 price drops across the latest M3 iPad Air lineup. You’ll now find the 11-inch and 13-inch configs starting down at $449 and $649, respectively.
While we have seen some wild deals on select upgraded configurations in the M3 iPad Air lineup, by and large today’s deals are matching the lowest prices we have tracked on the lineup. Most of the deals that were any better than this were on far more pricey configs and on the Wi-FI + Cell models.
They were $120 off during the July Prime Day event, but then shortly after hit the $150 off mark –those offers are now live again across the lineup and, most notably, on the most affordable models.
Down below you can see the deal price breakdown for each of the storage configurations across the 11- and 13-inch options. While not every color has dropped back down to this price, most of them have and likely all will shortly:
M3 iPad Air 11-inch
M3 iPad Air 13-inch
Amazon just dropped $200 off the most affordable M4 MacBook Air again, deals from $799
Amazon is starting to bring back the $200 price drops across the most affordable end of the latest M4 MacBook Air lineup. While not all colors have dropped back down, many of them have, and it looks like everything is on its way back to the all-time low pricing – deals kick-off from $799 shipped.
Over the last couple weeks, many of the best deals on Apple’s latest M4 MacBook Air lineup started to jump back up to something closer to full price – save for a coupe random 24GB configs. However, with Best Buy and Target kicking off respective Prime Day competitor sales, Amazon has clearly been prompted to bring back the $200 discounts across much of the lineup:
When we checked in on these deals earlier this morning, there were only a couple colors options back at $200 off. But there are even more now, and it very much looks like it’s only a matter of time before all of them are back at that sweet spot.
While we are awaiting the return of holiday-worthy pricing on the M4/Pro MacBook Pro lineup, most experts, ourselves included, would recommend going for the Air at this point anyway. Now there’s nothing wrong with scoring a deep deal on a machine Apple is likely to refresh with new hardware very soon – it will be daramtically less pricey after all, but you should at least be aware that there is a very good chance we see the new M5 MacBook Pro lineup surface in the coming weeks.
Apple’s latest and most affordable M4 iMac is now $150 off at Amazon ahead of Prime Day
As part of its now live Techtober sale, Best Buy is offering Logitech’s brand-new MX Master 4 wireless mouse for $89.99 shipped. This particular model debuted just last week at $120, and this marks the first-ever discount we’ve tracked for it. Today’s deal knocks $30 off the launch price, setting a new best price to beat. The MX Master 4 for Mac is optimized for Apple/macOS users and comes in Space Black and Silver White colors, and they’re both down to the $90 low today. The standard version comes in slightly different shades and a wireless receiver dongle is also available at $90 low. Head below for more details.
Today’s accessories and charging deals:
Still live: Super rare deal lands on Apple’s latest USB-C Magic Keyboard with Touch ID and Numeric Keypad via Amazon
Amazon is now offering a super rare discount on the latest USB-C Apple Magic Keyboard with Touch ID and Numeric Keypad down at $161.99 shipped. While we have tracked some deals on the older Lightning models this year and at the tail end of 2024, price drops on the latest white edition do not happen often.
You’re looking at a regularly $179 official Apple Magic Keyboard here. This is the latest model with a USB-C charging port, Touch ID, and the Num Pad extension on the right side.
You’re also looking at a very rare discount – these things are almost never on sale. Today’s offer is in fact the first time we have seen this model drop in any significant way at all since its debut in late 2024. The black model has fallen in price a few times, maxing out at down at $177 or so, but not this white one.
Featuring the same ultra-clean Apple aesthetics as the previous-gen, this is exactly what you have come to expect from the brand’s keyboards, just with the modernized USB-C port.
It works on just about any Mac, all iPhone models back to iPhone 13, and all iPad releases back to the 4th Gen iPad Pro and 5th Gen iPad Air.
Prefer a keyboard with the same compatibility that you never need to charge, scope out the new Logitech Signature Slim Solar+ and our hands-on review below.
Amazon now offering up to $388 off M4 iPad Pro configs
Best Buy launches wide-ranging Techtober sale today to take on Amazon’s fall Prime Day
New Anker 3-port 160W wall charger with display and app control drops to new all-time low at 30% off
Early fall Prime Day Amazon tech deals up to 50% off: Echo speakers, cams, Fire TV, more from $18