Maria Diaz/ZDNET Follow ZDNET: Add us as a preferred source on Google. The holiday season is fast approaching, along with some of the busiest (and most stressful) travel days of the year. Nothing ruins a trip more than losing your luggage, wallet, or even your keys. If you're an iPhone user, an AirTag is the perfect accessory to ease those anxieties before you head out, especially with this 34% October Prime Day deal. Also: The best October Prime Day deals live now Amazon's yearly Prime Big Deal Days, commonly referred to as October Prime Day, is happening this week, and we're seeing the biggest discount ever on the Bluetooth tracker. The Apple AirTag 4-Pack is currently on sale for 34% off, marking the lowest price to date of $65, and just in time for you to add one to all your luggage before boarding the plane this holiday season. While an AirTag won't make Thanksgiving dinners any less awkward, it can give you the peace of mind of always knowing where your items are. Thanks to my husband, who always forgets where he puts his wallet, keys, and even his shoes, I've gone through several different Bluetooth trackers. While I can easily solve his incessant forgetfulness to lock the doors and close the garage with smart home devices, I struggled for years to find a reliable Bluetooth tracker for our smaller items -- until I tried the AirTag. Also: Best Amazon Prime Day Apple deals 2025: My 40+ favorite sales in October I use AirTags to track wallets, keys, remote controls, and even my young kids. Over the past few years, AirTags have become my go-to tracking device because they're easy to use, small enough to slip into a bag or outerwear, and extremely reliable. There are also many aftermarket cases and holders available for AirTags, letting you use them to track a wide range of items, including your bike, luggage, and even your car to find your parking location. AirTags are so reliable for iPhone users that you can locate them to within a fraction of a foot using your phone. The iPhone's Find My app tracks the AirTag through Bluetooth, the Find My network, and ultra-wideband (UWB), a connectivity protocol that shows high-accuracy directional data. This results in highly precise tracking information, helping you locate your lost devices within minutes. Also: Grab the M4 MacBook Air at a new low price at Amazon Once I tried the AirTag, I couldn't go back to another Bluetooth tracker. The Apple AirTag is dependable enough to trust blindly with my home's most frequently lost items. I like to keep tabs on our younger kids, so I even give them an Apple AirTag on a wristband when we go to crowded places. Maria Diaz/ZDNET As much as I try to hold their hands when out and about, I have three kids and only two hands, so it's easy to find my rowdy toddler trying to escape my grip in the hunt for shiny things or fun places to hide. I tend to be hypervigilant of said toddler, but having all my kids wear AirTags gives me an extra piece of mind during zoo trips and crowded events. You can now buy an Apple AirTag 4-pack from Amazon for $65 -- which is approximately $16 for each one. AirTags are typically $30 each at their regular price, so this is a genuinely exceptional deal, aside from being the lowest price we've ever seen for the 4-pack. If you'd rather buy a single AirTag, they're down to only $20, but this value pack is the only way to score an AirTag for $16 right now. How I rated this deal AirTags are a popular Bluetooth tracking tool for locating keys, wallets, luggage, and more -- but they're not always available at a reduced price. I've been following the price of this AirTag 4-Pack for a couple of years during the busiest sales events. The $65 deal price the best deal we've ever seen, especially since Apple products are rarely discounted this steeply. For this discount, ZDNET's rating system assigns a score of 5/5 to the 34% offer, making this October Prime Day a great time to buy. When will this deal expire? This deal appears to be a part of the Amazon Prime Big Deal Days, also known as October Prime Day, so I'd expect it to expire when the end of the event rolls around on Oct. 8. While many sales events feature deals for a specific length of time, these deals are often on a limited-time basis, making them subject to expiration at any time. ZDNET remains committed to finding, sharing, and updating the best offers to help you maximize your savings so you can feel as confident in your purchases as we are in our recommendations. Our ZDNET team of experts constantly monitors the deals we feature to keep our stories up-to-date. If you missed out on this deal, don't worry -- we're continually sourcing new savings opportunities at ZDNET.com. Show more How do we rate deals at ZDNET? We aim to deliver the most accurate advice to help you shop smarter. ZDNET offers 33 years of experience, 30 hands-on product reviewers, and 10,000 square feet of lab space to ensure we bring you the best of tech. In 2025, we refined our approach to deals, developing a measurable system for sharing savings with readers like you. Our editor's deal rating badges are affixed to most of our deal content, making it easy to interpret our expertise to help you make the best purchase decision. At the core of this approach is a percentage-off-based system to classify savings offered on top-tech products, combined with a sliding-scale system based on our team members' expertise and several factors like frequency, brand or product recognition, and more. The result? Hand-crafted deals chosen specifically for ZDNET readers like you, fully backed by our experts. Also: How we rate deals at ZDNET in 2025 Show more