The editorial image shows the interior of the new Tesla Model 3 with Full Self-Driving activated.
Tesla debuted more affordable versions of its popular Model Y SUV and Model 3 sedan on Tuesday.
The Model Y standard variant is priced just below $40,000, according to Tesla's website, and the Model 3 standard starts at around $37,000.
The company also released a new version of its Full Self-Driving (Supervised) driver assistance system early Tuesday.
Over the weekend, Elon Musk's electric vehicle company shared a teaser clip featuring a logo-emblazoned, spinning component that could be anything from a wheel cover to a fan or turbine. The clip ended with the numbers "10/7," indicating Tuesday's date for the reveal.
Tesla posted a second clip to X on Sunday showing the outline of a vehicle's headlights in the dark.
Shares climbed 5% Monday as the buzz grew online over what the announcement would be, but dipped about 3% on Tuesday. Many investors were hoping for updates on other new products such as the next-generation Roadster that Musk has promised for years.
The company hasn't released a new model vehicle for sale since it began shipping the Cybertruck, its angular unpainted steel pickup, in late 2023.
Musk originally promoted the Cybertruck at an "unveiling" event in 2019, where his demo went awry and he shattered a window. The Cybertuck never achieved the level of popularity of Tesla's Model 3 sedan or Model Y SUVs and has been the subject of at least eight voluntary recalls in the U.S.