Amazon Prime Day is such powerful branding that even Amazon can't contain it. Technically, the two-day sale event that kicked off yesterday and continues through midnight tonight is known as Big Deal Days, but everyone we know still calls it Prime Day.
We started early yesterday morning and will be posting through it until roundabout midnight tonight. We started prepping for this more than a month ago, looking for upcoming deals on the best gear we've actually tested and approved. Look for standout deals, trending products, links to recently posted stories from across our coverage, and our increasingly unhinged observations about the sale. We'd like to think it's coverage even a diehard Amazon hater could read and enjoy.
WIRED's Featured Deals
Nearly everyone on the 15-person WIRED Reviews team will chime in throughout the event, but your Prime Day Live Blog hosts are: