OpenAI's short-form artificial intelligence video app Sora hit 1 million downloads less than five days after its launch in late September, according to an executive.
Bill Peebles, head of Sora at OpenAI, shared the milestone in a post on X late Wednesday. He said Sora reached 1 million downloads even faster than ChatGPT, the company's popular AI chatbot that supports 800 million weekly active users.
Sora allows users to generate short videos for free by typing in a prompt. The app is only available on iOS devices and is invite-based, which means people need a code to access it. Despite these restrictions, Sora has climbed to the No. 1 spot in Apple's App Store.
"Team [is] working hard to keep up with surging growth," Peebles wrote.
Sora's launch has also sparked intense backlash, namely around whether the app infringes on copyrights. CNBC viewed videos on the platform that included characters from shows like "SpongeBob SquarePants," "Rick and Morty" and "South Park," and was able to generate many characters independently.