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Apple’s long-rumored smart home display hub may finally launch in Spring 2026, according to Bloomberg’s Mark Gurman, but at a relatively steep cost. Gurman reports that Apple has targeted a price of around $350 for its upcoming 7-inch smart display meant to serve as a central command hub in the home. That’s the same launch price as the original 2018 HomePod, but considerably higher than competing products like Amazon’s $220 Echo Show 11.
There are two versions of the home hub, according to Gurman: a tabletop model that resembles a HomePod mini with a screen, and a wall-mounted version. The report is unclear which device the $350 price applies to.
The Apple smart displays are set to be assembled in Vietnam alongside a new indoor security camera and tabletop robot, as the company continues diversifying its supply chain. Chinese vehicle maker BYD has teamed up with Apple to produce the home hubs and robot. Apple was originally expected to launch the new home hub in March 2025, but delays around Siri’s AI overhaul have also pushed back the supporting smart display hardware.