The VSCO photo editing and sharing app has been around for nearly as long as Instagram, positioning itself as the serious photographer’s choice for mobile editing. The original focus was on tasteful filters and editing tools, all of which got significantly more powerful and flexible over time; VSCO has long been doing the same sort of film emulations that have made Fujifilm’s cameras so desirable in recent years. The company also built up a loyal community of photographers who share their edits far and wide, both in the VSCO app as well as on more mainstream platforms like Instagram itself. Now, the company is making an unsurprising but potentially controversial move: it is releasing its first AI-powered image editing tool. “Remove,” as the name suggests, lets you erase “unwanted elements” from your photos without compromising the image’s full resolution. At first glance, it feels quite similar to tools like Google’s own Magic Eraser. You just pop open an image in the editor and highlight the portion you want to remove, and VSCO will do its best to obliterate the offending bits and fill in whatever is in the background that it deems appropriate. I haven’t had a chance to test how effective this tool is yet, but VSCO is using Black Forest Lab’s FLUX.1 Kontext model to do its magic, combined with its own proprietary technology specifically focused on making results that the company says look authentic. A quick look at Black Forest Lab and the FLUX.1 model show a tool that does appear to be well-suited to removing unwanted parts of an image and properly filling in the space that remains — but we’ll have to see it in action to judge whether it does the job well. Advertisement Advertisement Advertisement This new Remove tool isn’t the only AI-powered editor VSCO is working on. There’s also an Upscale tool in the works that the company says will “enhance image resolution” while keeping color and composition unchanged. These sorts of tools will live under a new umbrella the company is calling AI Lab, making it clear this will be an ongoing initiative and not just a one-off release. On one hand, I’m not at all surprised to see VSCO jumping into AI-powered editing; it has to keep up with the rest of the industry. But on the other hand, the company has made its mark by building a community of photographers who value authenticity in their work, something that cannot help but be in conflict with AI tools, at least on the surface. VSCO’s CEO Eric Wittman acknowledged that tension in a conversation with Engadget. “We have a very photographer-centric, creator-first point of view,” Wittman said. “But where we see AI fitting in is in support of those folks, and that work, and that vision. The intention isn’t to replace [that work], though — AI has a place, but it’s not to replace what creators, and photographers in particular, are doing.” That mindset makes sense with something like Remove, which duplicates something people have done with Photoshop for years. Rather than generating new images or radically changing the truth of a photo like you can do with some of Google’s tools on the Pixel phones, Remove is a bit more subtle. “You would use masks, you would manually painstakingly edit things at a pixel by pixel level,” Wittman said. “What a lot of Remove tools would do is basically like automate that.” Advertisement Advertisement Advertisement Wittman also cited preserving image quality as a key part of the work behind its own Remove tool. “We know that many people who were attempting to use AI in the early days, especially photographers, a lot of their disappointment was just in the preservation of the integrity and the quality of the work,” he said. “So what we've really tried to do is continue to help automate where we can and make things easier, but also preserve the quality.” To that end, VSCO is stressing that all these edits are non-destructive and the output will be in full, original resolution. As VSCO starts dabbling in more AI editing tools, Wittman emphasized that the company wants to stay on the side of helping photographers realize a creative vision rather than helping them make entirely unreal images, while also avoiding the mess of copyright issues and inauthentic content that is flooding the internet thanks to AI. “When you think about things like copyright, and the incredible importance of copyright, integrity, and authenticity — we're big believers as a company in both the laws and the norms that have been around for many many years. But obviously on some platforms there are people who are maliciously manipulating things, and we don't want to be participants in that.” VSCO’s first AI Labs feature is available as of today in the VSCO app for iOS; it should come to Android eventually but there’s no word yet on specific timing. To use it, you’ll need an active VSCO Pro subscription, which runs $13 per month or $60 a year. A Pro plans contains a ton more than just AI Labs features, though — it unlocks a full editing suite on mobile and the web, professional profile and website creation, hundreds of presets and film emulation settings and a lot more.