Why do some people endorse claims that can easily be disproved? It’s one thing to believe false information, but another to actively stick with something that’s obviously wrong.
Our new research, published in the Journal of Social Psychology, suggests that some people consider it a “win” to lean in to known falsehoods.
We are social psychologists who study political psychology and how people reason about reality. During the pandemic, we surveyed 5,535 people across eight countries to investigate why people believed COVID-19 misinformation, like false claims that 5G networks cause the virus.
The strongest predictor of whether someone believed in COVID-19-related misinformation and risks related to the vaccine was whether they viewed COVID-19 prevention efforts in terms of symbolic strength and weakness. In other words, this group focused on whether an action would make them appear to fend off or “give in” to untoward influence.
This factor outweighed how people felt about COVID-19 in general, their thinking style, and even their political beliefs.
Our survey measured it on a scale of how much people agreed with sentences including “Following coronavirus prevention guidelines means you have backed down” and “Continuous coronavirus coverage in the media is a sign we are losing.” Our interpretation is that people who responded positively to these statements would feel they “win” by endorsing misinformation—doing so can show “the enemy” that it will not gain any ground over people’s views.
When meaning is symbolic, not factual
Rather than consider issues in light of actual facts, we suggest people with this mindset prioritize being independent from outside influence. It means you can justify espousing pretty much anything—the easier a statement is to disprove, the more of a power move it is to say it, as it symbolizes how far you’re willing to go.