Apple One subscribers can now get a Peacock subscription at a discount. Could there be more perks coming in the future?
Apple just launched their new Apple TV and Peacock bundle, which lets you subscribe to both for a discounted price. While you can purchase the bundle individually, Apple One subscribers have a special benefit: they can purchase a Peacock subscription separately with a 35% discount, if subscribed to the Family or Premier plan.
In their press release for this new bundle, there was one line I found particularly interesting (my emphasis):
Apple One subscribers on the Family and Premier plans can subscribe to Peacock Premium Plus and receive a 35 percent discount — the first benefit of its kind for Apple’s all-in-one subscription bundle.
More partnerships and perks coming?
In a market based on subscription services, offering external partnerships has been increasingly popular. Competitors like Amazon Prime have long offered external benefits and discounts, such as free Grubhub+ and gas station discounts.
Apple specifically mentions that this 35% discount is the first benefit of this kind for Apple One subscribers. I don’t think it’s unreasonable to assume that Apple may be working on launching more benefits like this. After all, Apple has been increasing their number of partnerships, such as offering an MLS subscription, streaming Friday Night Baseball on Apple TV, and now the new Peacock discount. Outside of subscriptions, they also heavily lean into Apple-exclusive carrier deals for new iPhones.
What do you think? Will Apple offer more third-party partnerships in the future? Who would you like to see them partner with?
My favorite Apple accessories: