Hulu's ad-supported plan officially costs more as of Oct. 21. New customers will now pay $12 per month or $120 per year, an increase from $10 per month or $100 per year. Existing ad-based Hulu customers will pay the new price on or after Oct. 21. The ad-free version of Hulu remains unchanged at $19 per month. There are also a variety of bundles that include Hulu, such as the Hulu, Disney Plus and Max bundle.