Today isn’t a great day for users of Meta apps. Mark Zuckerberg has told us to expect a “huge corpus” of AI content in Facebook and Instagram, while the company’s CFO Susan Li has said that ads in Threads are now running globally and that video ads are on the way …
The remarks were made during Meta’s earnings call, as Engadget reports.
Zuckerberg said that “we’re going to add yet another huge corpus of content” to Meta’s recommendation system, via AI’s ability to create and remix content — so you’re likely to see even more AI generated posts on Facebook and Instagram. “Social media has gone through two eras so far. First was when all content was from friends, family, and accounts that you followed directly. The second was when we added all the creator content,” he said, seemingly suggesting that AI content will be the third era.
Li discussed the ramping up of ads in the Threads app.
Li said that “ads are now running globally” in the Threads feed. The company had previously brought ads to Threads users in 30 countries following a small test earlier this year. This week, the company also announced that it would expand the type of ad formats on Threads, including video ads. “We’re following our typical monetization playbook of optimizing the ads formats and performance,” Li said.
In lighter app news, OpenAI has said you can now create cameos of your pets or, indeed, anything else in the Sora app.
Introducing character cameos, now available in the Sora app. pic.twitter.com/k1R4FdCRPV — OpenAI (@OpenAI) October 29, 2025
Highlighted accessories
Photo by Google DeepMind on Unsplash