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Canva unveiled its Creative Operating System on Thursday.
It includes a video editing tool, an email generator, and more.
The company also launched a new Business subscription tier.
Canva wants to be your one-stop shop for creativity in the age of AI.
Its new "Creative Operating System," unveiled Thursday, is a suite of AI-powered features it's calling "the biggest evolution of its product to date."
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The suite includes a new video editing tool, a custom marketing email generator, a tool for creating forms tailored to a brand's unique aesthetic, a coding integration with Canva Sheets, and more. It's built upon an AI "Design Model" that's "trained to understand the complexity of design," according to the company.
Other new features
In addition to those above, Canva's Creative Operating System includes a litany of other AI-powered features, all of which are intended to streamline the creative process.
For example, Canva upgraded Canva AI, an AI assistant released in April, with the ability to generate images, videos, and other kinds of content along with "style-matching capabilities," meaning it can adhere to a company's branding without the need for specific prompts.
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In an effort to boost its appeal among marketers, Canva has also launched an end-to-end platform called Canva Grow, through which advertising teams can manage campaigns from iteration to launch, and beyond.
"Powered by brand-aware AI, Canva Grow learns from performance data to make every campaign smarter and more effective over time," Canva wrote in its blog post.
That personalization factor is quickly becoming a priority for design-forward AI tools. Amazon recently introduced a similarly sweeping end-to-end ad-generating tool; Adobe, another creative AI powerhouse, just announced its AI Foundry service, which lets businesses fine-tune Adobe models using their IP to keep AI-generated assets and campaigns uniquely on-brand.
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Canva has also launched a new Business subscription tier, which provides "access to expanded storage, higher AI usage, print discounts, and specialized tools to help teams scale with ease," according to the company. It did not immediately respond to ZDNET's request for comment on pricing and availability, but we'll update this story as soon as it does.
Lastly, Canva also introduced a chat feature, as is somewhat standard for AI platforms: Users can now tag @Canva for assistance on tasks like editing an early draft.
AI and the future of creativity
For Canva, the launch marks the debut of "a new generation of AI built specifically for creativity," according to the company's blog post. Words like "creativity" and "design" are immensely broad, and that's the point; Canva's not targeting a specific subgroup of creative professionals, but human creativity writ large.
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It's not the first company to tackle this, of course. The debate around how AI will impact human creative work -- and whether AI can be considered creative at all -- has been ongoing since AI image generators first emerged in 2022. Canva's use of the phrase "operating system," however, suggests an equally ambitious goal: to provide not merely one tool to be used among many, but a comprehensive AI-powered ecosystem upon which to base just about any kind of creative work.
Based on popularity alone, Canva is in a strong spot to achieve that goal. In the blog, the company said it is now used by 95% of Fortune 500 companies. It also claimed a #17 spot on a list recently published by the venture capital firm Andreessen Horowitz highlighting the fifty AI-native companies that startups have been investing in. In April, Canva was the runner-up app in ZDNET's own list of the top AI tools in 2025.
Since the start of the AI boom, a powerful marketing narrative has taken hold across the tech world: that AI will cause an efflorescence in human creativity unlike anything ever seen before in history, on par with the explosion in material production sparked by the invention of the steam engine and the factory model during the Industrial Revolution.
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"Creativity could be about to go through a Cambrian explosion, and along with it, the quality of art and entertainment can drastically increase," OpenAI CEO Sam Altman wrote in a personal blog post last month to mark the release of Sora 2, the company's new video-generating AI model.
AI is thus being marketed to everyone, regardless of their background and profession, as a tool for unleashing their creative potential. Generative AI, after all, specializes in generating content; this paired with human creativity, so the thinking goes, will lead to the realization of new and better ideas, with less friction.
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But "creatives" -- an umbrella term encompassing not only artists, as that word is usually defined, but anyone whose job requires them to bring new ideas to life -- have been singled out by the marketing departments at many tech companies. It's still only hazily understood how the average company is supposed to leverage AI in order to achieve large-scale financial or productivity gains, but the picture is much clearer when it comes to selling AI to creatives.
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That's Canva's message: its new suite "brings together every part of the creative process from design and collaboration to publishing and performance," the company wrote in its blog post. "The result is a faster, smarter, and more connected way to design, where human creativity leads and AI amplifies what's possible."