Follow ZDNET: Add us as a preferred source on Google.
ZDNET's key takeaways
Pinterest launched a beta version of its AI-powered shopping assistant.
Pinterest Assistant uses your previous app behaviors to find new items.
The feature is available to US users aged 18 and above, with wider availability to follow.
Instead of spending hours scrolling through your Pinterest feed looking for the perfect decor inspiration, outfit idea, nail set, or tattoo idea, you can ask Pinterest's new AI-powered assistant to find exactly what you're looking for.
Also: Not sure what to buy? Amazon's latest shopping tool can help you decide - here's how it works
Pinterest Assistant uses your saves, boards, collages -- and those of other users with similar tastes -- to find posts that match your interests and style. According to Pinterest, Pinterest Assistant differs from other chatbots because users don't need to know what they're looking for to find it. Instead, Pinterest Assistant offers "visual, personalized and proactive recommendations."
How does it work?
Pinterest says it gathers information from users' interests to feed its visual discovery tool called Taste Graph, which provides AI-powered recommendations to users. Pinterest claims its AI shopping assistant is "visual-first," utilizing real-time, conversational descriptors to deliver personalized recommendations to shoppers.
... continue reading