Starting as an independent brand under the Xiaomi Corporation in 2018, POCO quickly made a name for itself as a key player in the smartphone world, now reaching over 98 countries worldwide. One of the main reasons for its rapid success is POCO’s focus on appealing to a younger audience of smartphone enthusiasts. With its vibrant, eye-catching, and cool designs that truly stand out among the usual boring slabs, POCO offers a wide range of gaming, entertainment, and performance-focused phones, all at affordable prices. And to celebrate its 7th anniversary, POCO is bringing back the exciting POCO Carnival! The 2025 edition promises an array of fun activities, engaging social media challenges, and fantastic discounts on the latest smartphones. Here’s everything you need to know. POCO Carnival: A celebration of community Since bursting onto the scene with the “flagship killer” POCO F1 in 2018, the company has continued to grow stronger and more impressive. In 2023, POCO celebrated its fifth anniversary with the first Carnival, featuring exciting brand collaborations, such as PUBG, and the launch of new smartphones. Starting August 13, the upcoming POCO Carnival 2025 aims to further strengthen its bond with fans through fun social media challenges and engaging contests, giving loyal followers chances to earn special rewards. And the excitement begins even before the main sales event. From August 14, you can join in the first of many social media challenges, like a word puzzle game and a visual hunt to spot POCO’s virtual avatar Rydr hidden in graphic art. Rydr is POCO’s first virtual avatar and symbolizes speed, intelligence, and power, reflecting POCO’s deepening focus on innovation and its engagement with the tech-savvy generation. The fun has already started! You can join the POCO Word Hunt Challenge on Facebook and X (formerly Twitter) to find 7 POCO-related words in the puzzle image. And from August 20, you’re welcome to share your entries using #MyPOCO7Years for a chance to win cool POCO souvenirs. Community and fan interaction are at the heart of the POCO Carnival 2025. But it’s also a fantastic opportunity to grab one of the company’s latest smartphones, with great discounts on popular models like the POCO F7 Ultra, POCO F7 Pro, POCO X7 Pro, and the brand-new POCO M7. POCO F7 Ultra: Ultra specs, Ultra performance The POCO F7 Ultra, the first phone from the brand with the Ultra moniker, truly represents everything POCO is famous for: stunning design, impressive specs that put flagships to shame, innovative features for gamers, and all the exciting extras you’d expect from a premium smartphone. The best part? It’s available at a fraction of the price of similarly specced competitors. Powering this device is the Qualcomm Snapdragon 8 Elite processor, backed by 12GB or 16GB of RAM, and up to 512GB of storage. It even features POCO’s first-ever dedicated graphics chip, the VisionBoost D7, delivering outstanding gaming performance. You’ll enjoy smoother gameplay and breathtaking visuals on the stunning 6.67-inch 2K AMOLED display with a 120Hz refresh rate. Whether you’re gaming all day, binge-watching your favorite movies and shows, or scrolling through TikTok, everything looks vibrant and sharp on the F7 Ultra. On the photography front, it comes with a 50MP main camera, complemented by a 50MP telephoto lens and a 32MP ultra-wide lens, along with a 32MP front-facing camera. The 5,300mAh (typ) battery may not be the largest we’ve seen from POCO, but it charges incredibly fast with 120W quick charging, reaching full capacity in just 34 minutes. And if all these amazing features make you think this phone should cost well over a thousand dollars, you’re not alone. Available in sleek black and eye-catching yellow, this is a fantastic opportunity to buy POCO’s flagship at an unbeatable price. During the POCO Carnival, you can get the F7 Ultra starting at just $509 for 256GB and only $549 for 512GB. *Pricing is shown in USD, the currency may vary by region. The Carnival deal is not available in the United States. *Availability may vary by region *The coupon details, such as amount, usage time, and requirements, may differ. Please check the specific Mi Store for each region. *Consumers can visit mi.com or local e-commerce platforms for more details on the discounts and bundles. POCO F7 Pro: Striking the balance between power and efficiency While the F7 Ultra definitely catches the eye, its Pro sibling is equally impressive. The POCO F7 Pro offers powerful features with its Snapdragon 8 Gen 3 processor, 12GB of RAM, and a massive 6,000mAh (typ) battery that can last a long time. Sharing some features with the Ultra, the F7 Pro also boasts a vibrant 6.67-inch 2K AMOLED display with a 120Hz refresh rate, and both phones stay cool thanks to LiquidCool Technology 4.0’s 3D Dual-channel IceLoop System, perfect for those long gaming sessions. The main differences come in the camera department. The F7 Pro features a dual-camera setup with a 50MP main sensor and an 8MP ultra-wide lens, while your selfies will be covered by a 20MP front camera. Although it doesn’t support the ultra-fast 120W charging, the 90W HyperCharge on the F7 Pro still outpaces many flagship phones. If you’re looking for a great combination of performance, efficiency, and battery life, the POCO F7 Pro is an excellent choice. And right now, during the Carnival sale, you can get it for a special starting price of just $379. *Pricing is shown in USD, the currency may vary by region. The Carnival deal is not available in the United States. *Availability may vary by region *The coupon details, such as amount, usage time, and requirements, may differ. Please check the specific Mi Store for each region. *Consumers can visit mi.com or local e-commerce platforms for more details on the discounts and bundles. POCO X7 Pro: Mid-range smartphone with a flagship power boost POCO’s X-series smartphones are their mid-range offerings, but as with all POCO phones, the specs sheet delivers far beyond what the price point would suggest. One of POCO’s first releases in 2025, the X7 Pro impresses with a great mix of high-end and mid-range features. It takes some standout flagship elements from the F7 series, like the same camera setup, battery, and fast charging as the F7 Pro. In fact, it even beats the Pro in one area and adds the IP68 dust and water resistance rating from the F7 Ultra. And since POCO phones are known for their gaming capabilities, you’ll find the impressive LiquidCool Technology 4.0, including the 3D Dual-channel IceLoop System, in the X7 Pro too. Other highlights include the powerful Dimensity 8400 processor, up to 12GB of RAM, and up to 512GB of storage. The X7 Pro also features a striking design with dual-tone color options. The Yellow model, with a beautifully contrasting black and yellow colorway, is particularly eye-catching, but even the classic black and green versions have a simple, elegant look that stands out compared to the often dull designs from other brands in this price range. The POCO X7 Pro starts at just $259 during the Carnival event. *Pricing is shown in USD, the currency may vary by region. The Carnival deal is not available in the United States. *Availability may vary by region *The coupon details, such as amount, usage time, and requirements, may differ. Please check the specific Mi Store for each region. *Consumers can visit mi.com or local e-commerce platforms for more details on the discounts and bundles. POCO M7: A giant entertainment juggernaut It wouldn’t be a POCO Carnival without a new smartphone release, and that’s what you get with the POCO M7. This affordable phone has an entry-level price tag, but it is the entertainment powerhouse you might be looking for. That all starts with the giant 6.9-inch Full HD+ display, which boasts a 144Hz refresh rate that surpasses even its mid-range and high-end siblings. It’ll be easy to get lost in the action while you watch your favorite movies and TV shows on this huge, almost tablet-like, vivid display. And if you’re worried about the battery running out while you spend hours watching videos or playing games on this phone, don’t be. The POCO M7 packs one of the largest batteries we’ve seen from the company yet at 7,000mAh (typ), which is more than enough to last a couple of days, if not longer easily. Holding the phone for a long time won’t be uncomfortable either, thanks to the M7’s stunning quad-curved design, which is crafted with comfort in mind. The Qualcomm Snapdragon 685 processor and 8GB of RAM keep things chugging along nicely. And when you can pull yourself away from your favorite videos to take a few pictures, the phone’s 50MP dual-camera system is more than up to the task in any lighting condition, with its smart switch for easy night shots. During the POCO Carnival 2025, you can pick up the POCO M7 starting at just $129! *Pricing is shown in USD, the currency may vary by region. The Carnival deal is not available in the United States. *Availability may vary by region *The coupon details, such as amount, usage time, and requirements, may differ. Please check the specific Mi Store for each region. *Consumers can visit mi.com or local e-commerce platforms for more details on the discounts and bundles. Challenges, contests, and discounts – The POCO Carnival 2025 has it all Of course, one of the more exciting aspects of the 2025 edition of the POCO Carnival is a new smartphone release and significant discounts on its existing lineup. However, unlike other sales events, the Carnival is also about POCO engaging with its loyal fans and community, who have contributed to its success story. So yes, while we absolutely suggest buying one of POCO’s excellent smartphones during this time, we also encourage you to participate in the social media games, challenges, and other user engagement opportunities POCO has planned for this year’s annual event. To start, you can join the POCO Word Hunt Challenge on Facebook and X (formerly Twitter), to find 7 POCO-related words in the puzzle image. Don’t forget to visit mi.com or your local e-commerce platforms for more details on the discounts and bundles POCO has available during Carnival 2025! Use coupon code POCO7TH at the Mi Store to get discounts on POCO’s latest smartphone releases.