Apple TV Plus joined the price hike trend last week and raised its monthly subscription by 30%, from $10 to $13. The move sparked a wave of cancellations, and, seemingly to plug the leak, the streamer has unveiled a new, albeit temporary, 54% discount.
Instead of $13, people who attempt to cancel their subscriptions will be offered the service at $6 for two months. Subscribers on the tvPlus subreddit confirmed the deal, with one user sharing a screenshot of the message they received from Apple.
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Because this deal is specifically targeting established customers interested in canceling, it is not valid for new subscribers.
There are other ways to get discounts on Apple's streaming service. If you're a Comcast customer, the StreamSaver bundle costs $15 a month and groups Apple's service with Netflix and Peacock. T-Mobile users can get a year of Apple TV Plus free through the carrier's Magenta plans.
If you choose to purchase an Apple TV Plus subscription directly through Apple, you'll get a 7-day free trial. Three months of the service are free with the purchase of a qualifying new Apple device. And if you subscribe to the Apple One bundle, which starts at $20 a month and features services like Apple Music and iCloud storage, Apple TV Plus is included.