What happens when a brand built for sport loses some of its focus?
I’m Carter, I lead growth and operations at Handstand [a bit more on me here]. I grew up just outside of Portland, Oregon - naturally, Nike has been in my orbit and part of my life since day one (see below: “Dear Santa, please bring me a pair of Chicago 1s”). It’s an inspiring brand we discuss and think about often, so I decided to write about it. Excited to continue sharing more perspectives from different voices on the team. Visiting Santa at Meier & Frank - Portland, OR “When you see only p