Dallas Mavericks were paid $33 million over 3 years by Chime for jersey patch

Klay Thompson #31 of the Dallas Mavericks handles the ball during the game against the Memphis Grizzlies during the 2025 SoFi Play-In Tournament on April 18, 2025 at FedExForum in Memphis, Tennessee. Chime Financial paid the NBA's Dallas Mavericks roughly $33 million over three years to have its logo worn as a patch on player jerseys, the company disclosed in its IPO filing Tuesday. The Mavericks finalized the jersey deal, along with "certain other sponsorship and promotional rights," in 2020, but terms weren't announced. CNBC reported at the time that, citing an NBA official, that the league's patch sponsorships ranged from $2 million to $20 million per season, depending on market size. Chime, a San Francisco-based fintech company that provides online banking services like direct deposit and credit cards, plans to soon debut on the Nasdaq. Cynthia Marshall, who was CEO for the Mavericks from 2018 until December of last year, is on Chime's board, so the company included details of t ... Read full article.