The Amazonification of Uber: Part II

Three years ago, I wrote about the Amazonification of Uber, an evolution of the transportation company into a closed business loop that feeds customers back into other Uber channels. At the time, the focus was on how Uber creates customer stickiness by, for example, actively cross-selling food delivery customers into grocery, and grocery into alcohol, and then alcohol back into mobility. Today, Uber appears to be moving beyond its focus on transportation and working to become a convenient super app, an aggregator of services, a daily-use lifestyle platform with its best offerings tucked behind a paywall. Case in point: Uber this week is launching its first Uber One Member Days, the company’s own version of Amazon’s Prime Day. Prime Day is a two-day shopping event exclusively for Amazon Prime members, a consumerist hype fest that leads people to spend more than they normally would on material objects because THE DEALS! Amazon has seen sales rise every year since launching the event i ... Read full article.