Max, which was once HBO, reverts to HBO Max

Warner Bros. Discovery announced today that its streaming service is undergoing yet another branding change. This would mark its second name change in three years, and even more if you count the days of HBO's subscriber-exclusive streamer . The streamer previously known as HBO Max (2018–2022), then as Max (2022–2025), will henceforth be known as… checks notes …HBO Max, again. The rebrand will take place this summer and is part of a push by Warner Bros. Discovery to grow subscriber counts globally. The company’s statement shares its belief that returning the HBO branding to the Max streaming service will help signal to its customers the type of quality content they can expect from their subscription. The new (see: old) name makes more pointed use of the brand's iconic name. It reads in part: "This evolution has also been influenced by changing consumer needs, and the fact that no consumer today is saying they want more content, but most consumers are saying they want better content." ... Read full article.