If you hate ads on Netflix, I have bad news: they’re doing really well

When Netflix introduced its ad-supported tier in late 2022, it wasn’t exactly a surprise. Other mainstream streaming services had been widely adopting the strategy, much to viewers’ protests. Now, Netflix has shared some data that indicates that while many might object to an ad-supported tier, they’re watching it anyway. 20 million new monthly active users Netflix says its ad-supported tier now has 94 million monthly active users, up more than 20 million since last November. That’s a massive leap in just six months, signaling that price-conscious viewers might be flocking to the cheaper plan, which currently costs $7.99/month (compared to $17.99 for the lowest ad-free option). According to Amy Reinhard, the company’s president of advertising, the ad model isn’t just working. It’s actually outperforming expectations. “When you compare us to our competitors, attention starts higher and ends much higher,” she said. Reinhard also claimed that viewers are engaging with mid-roll ads ju ... Read full article.