Leica can now style your iPhone photos to mimic a pro photographer

is a reviewer covering laptops and the occasional gadget. He spent over 15 years in the photography industry before joining The Verge as a deals writer in 2021. Leica is bringing a new kind of filter effect called “Artist Looks” to its Lux camera app for iPhones, with the first one adjusting your photos to resemble the style and body of work of celebrity photographer Greg Williams. Artist Looks, like the other color and black-and-white looks in Leica’s app, are essentially one-click filter presets for easy photo editing. It’s the first time Leica Camera has collaborated with a pro on looks designed to mimic their personal aesthetic. In Williams’s case, his Artist Look is lightly inspired by Kodak Tri-X film, converting your color photos to black and white — with the white point shifted a touch to make the whites slightly off-white and yielding a more vintage warm-tone feel. The Leica Lux app update version 1.7 on the iOS App Store will offer the Greg Williams look for Lux Pro accoun ... Read full article.