YouTube’s new ads will ruin the best part of a video on purpose

Edgar Cervantes / Android Authority TL;DR YouTube has introduced a new ad format that places ads right where something exciting happens in a video. These new types of ads are called “Peak Points” and use AI to identify the “peak” moments in a video. YouTube is always cooking up new ways to show you ads. Be it skippable ads, non-skippable ads, mid-rolls, or bumpers, the goal, as always, is to find more places to make more money. And now, thanks to AI, YouTube has found a brand-new spot to squeeze in ads — right when something exciting happens in a video. That’s the big idea behind “Peak Points,” a new ad product powered by Google Gemini. It uses AI to identify the most engaging or emotionally charged moments in popular YouTube videos and then serves ads right there. Yes, right when you get to that good part, an ad will be waiting to disrupt your experience. If you’re an advertiser, this might sound like a brilliant move. For viewers, it’s pretty much the worst possible timing. YouT ... Read full article.