Doji raises $14M to make virtual try-ons fun through AI avatars

For years, big tech companies like Amazon and Google have been trying to make virtual try-ons engaging to encourage consumers to shop more online. Startups also tried to solve for inspiration and fit in fashion using AI. A new startup called Doji is now entering this space with an app designed to make apparel try-ons both fun and social. It does so by creating your avatar and then serving you different looks that may inspire you to buy new clothes. So far, early adopters have been impressed by it. Only days after publicly launching on the App Store, the company is announcing a $14 million seed round led by Thrive Capital with participation from Seven Seven Six Ventures. The funding will be used to improve Doji’s AI models, the company says. An app like Doji only exists thanks to recent advancements in AI. The company uses its own diffusion models to create its personalized avatars and to make clothing try-ons more realistic. @doji_com Try it on. Try Doji. Download the app to secur ... Read full article.