Warner Bros. Discovery is launching a cinematic universe for brand deals

is a reporter focusing on film, TV, and pop culture. Before The Verge, he wrote about comic books, labor, race, and more at io9 and Gizmodo for almost five years. You’re about to start seeing even more characters from Warner Bro. Discovery’s films and series popping up in ads for stuff like condiments and insurance. According to WBD, Storyverse content will run on its own linear and digital platforms as well as social channels. While the studio didn’t go into detail about what Storyverse ads will look like exactly, it did note that program talent (read: actors you recognize) may reprise their roles in some instances. In a press release about the initiative, WBD’s executive vice president of partnerships Sheereen Russell described Storyverse as being “all about creative possibilities.” “Audiences have a deep connection to our stories, and we want to offer that connectivity in service to our partners,” Russell said. “By blending fresh ideas with the familiarity of our beloved worlds a ... Read full article.