Threads is finally embracing links

If you're active on Threads, you've probably noticed that posts with links don't do very well with the app's recommendation algorithm. This is especially noticeable if you're a publisher, creator or, yes, a journalist who depends on social media to share your work. Threads' ambivalence to links isn't an accident. Instagram and Threads boss Adam Mosseri has confirmed that "we don’t place much value" on links, though the company doesn't intentionally downrank them. That may be starting to change, though. As Meta has made winning over creators a bigger priority for Threads, the company is now taking steps to make links a more prominen t part of the service. To start, the app will now allow users to add up to five links to their Threads bios. More importantly, Threads posts with links will now be surfaced more often in the app's recommendations. And Meta is adding link-specific insights to its built-in analytics tool so creators can track how often people are interacting with the content ... Read full article.