Arm is rebranding its system-on-a-chip product designs to showcase power savings for AI workloads, targeting a surprising sector

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More UK-based chip designer Arm offers the architecture for systems-on-a-chip (SoCs) that are used by some of the world’s largest tech brands, from Nvidia to Amazon to Google parent company Alphabet and beyond, all without ever manufacturing any hardware of its own — though that’s reportedly due to change this year. And you’d think with a record setting last quarter of $1.24 billion in total revenue, it might want to just keep things steady and keep raking in the cash. But Arm sees how fast AI has taken off in the enterprise, and with some of its customers delivering record revenue of their own by offering AI graphics processing units that incorporate Arm’s tech, Arm wants a piece of the action. Today, the company announced a new product naming strategy that underscores its shift from a supplier of component IP to a platform-first company. “It’s about showing c ... Read full article.