Pretend you’re Phil Schiller: would you let Fortnite back on the App Store?

If you closely follow Apple’s inner workings (and since you’re here, I’m guessing you do), you know Phil Schiller has always been known for his unrelenting and fierce protectiveness of Apple and the App Store. This is why perhaps the most surprising aspect of Judge Yvonne Gonzalez Rogers’s recent scathing order to Apple in the Epic Games case was how Schiller emerged as the uncompromising good cop within the circular walls of Apple Park. But here’s the thing: outwardly, Schiller is still Schiller. Let’s get one thing out of the way There is absolutely no actual information on whether the Fortnite holdup is due to Schiller. Zero. It is likely, but we don’t actually know that yet. The point I’m about to make is purely speculative. And as for Schiller himself, I love the guy. But. In the past, when it came to kerfuffles with developers, we have seen how ugly things can get. Perhaps one of the most famous cases goes back to 2016, when Apple removed an app called Dash from the App St ... Read full article.