Trump wants Apple to ‘GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS’

President Trump has calmly suggested that Apple should consider reevaluating its policies around diversity, equity, and inclusion, while making the case that meritocracy could yield better results and reduce workplace division. Wait, scratch that, President Trump has blasted Apple on social media in an all-caps message, demanding that “APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM.” Apple, the most valuable company in the world, which suggests it must be doing something right, advised shareholders against supporting a proposal on Tuesday that would have forced Apple to end its DEI efforts. The company credits its success in part with creating “a culture of belonging where everyone can do their best work.” While the proposal to end diversity and inclusion efforts failed following a shareholder vote, the fate of Apple’s DEI policy may come down to only one vote: that of President Trump’s. Apple CEO Tim Cook gave a pragmatic response to the failed proposal during ... Read full article.