Google may have finally figured out how to get free users to pay up
Published on: 2025-07-05 12:21:07
Edgar Cervantes / Android Authority
TL;DR Google One subscriptions have grown from 100 million to 150 million in just 15 months.
The company’s been selling “millions” of subscriptions to its AI Premium tier.
We expect Google One to soon add even more subscription options.
Is there any tech company out there that gives you more, without demanding that you pay a dime, than Google? Sure, the company’s an ad giant, and we’ve all heard the argument that if we’re not the ones paying to use a service, then it’s us who are actually the product (being sold as an audience to advertisers). But if you’re cool with that, then Google’s got an absolute ton to offer for free. But like any profit-driven company, if there’s an opportunity to convert some of those free users to paying subscribers, Google’s absolutely going to want to take advantage of it. Now a new report shines some light on just how successful that effort has been.
Right now, Google is all about the upsell. You can watch YouTube w
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