Apple loses yet another round in ‘iPhone’ trademark battle in Brazil

After a unanimous decision in a federal court, Apple has suffered yet another legal setback in Brazil, this time over the rights to the “iPhone” trademark. A bit of background Longtime 9to5Mac readers may remember that Brazilian electronics company IGB Eletrônica (formerly Gradiente) has been fighting Apple for more than a decade over the right to use the “iPhone” name in the country. Gradiente filed for the “G Gradiente Iphone” trademark in 2000 and was granted registration in 2008. By that point, Apple had obviously already launched its iPhone globally. When Apple tried to register the “iPhone” trademark in Brazil, the application was denied due to Gradiente’s earlier claim. Apple sued, since Gradiente still hadn’t actually released a phone under that name. So, Gradiente released a phone under that name. Over the years, the two companies have traded legal wins and losses in a battle that now involves multiple lawsuits and even Brazil’s Supreme Court. And while Gradiente has bee ... Read full article.