Amazon unveils long-awaited Alexa revamped with AI features

Panos Panay from Devices and Services at Amazon speaks during an Amazon Devices launch event in New York City, U.S., February 26, 2025. Amazon on Wednesday announced a long-awaited overhaul of its Alexa digital assistant. The revamped service, which Amazon is calling "Alexa+," is powered by generative artificial intelligence, Panos Panay, the company's devices chief, said on stage at an event in New York. "Every once in a while, a technology comes around and it changes everything," Panay said. "[Large language models] enter the stage and fundamentally change the way we think about AI...It's shaken up everything." Alexa+ can purchase concert tickets, order groceries, book dinner reservations and give recipe suggestions tailored to specific people in a user's household, among other tasks. It can also read study guides, then quiz users on the answers, as well as organize handwritten documents and recall information from them. "She'll learn the rhythm of your life and proactively take ... Read full article.