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Amazon claims its ‘constantly inviting’ new customers to Alexa Plus

Published on: 2025-07-04 10:13:15

is a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020. Yesterday, Reuters ran a story with the headline “Weeks after Amazon’s Alexa+ AI launch, a mystery: where are the users?,” in which it detailed its difficulty locating first-hand accounts of the AI-upgraded assistants’ use online. The Verge asked Amazon about the story, and the company has responded to say that the idea that Alexa Plus isn’t available is “simply wrong.” Here’s the company’s full — and rather strongly-worded! — statement on the matter, provided by Amazon spokesperson Eric Sveum via email to The Verge: It’s simply wrong to say that Alexa+ isn’t available to customers—that assertion is false. Hundreds of thousands of customers have access to Alexa+ and we’re constantly inviting more customers that have requested Early Access. Sveum also shared the below screenshot of what the email invite should look like. Image: Amazon Alexa P ... Read full article.